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The Advantages Of Generic Printer Ink In An Office

2011-09-13

In a time of economic uncertainty, it is important to keep business costs down. This necessitates tightening the belt in areas that you may not have ever thought about in the past. A major expense at any business involves the printing process and specifically, the cost of office printer ink. Most offices use brand name varieties of ink cartridges. While these brands are generally high in quality, they are also very expensive. The cost of brand name ink adds up quickly and can amount to thousands of dollars over the course of a single year. Despite the high costs of ink cartridges, people continue buying them because they mistakenly believe that generic printer ink is an inferior product.

It turns out that there are many benefits to using generic ink instead of the name brands. This ink may be less expensive, but that does not mean it is of lower quality than other varieties. In fact, the generic brand of printer ink is often made at the same location and with the exact same materials as the brand name versions. If there wasn't a label declaring these cartridges "generic," they would be absolutely indistinguishable from name brand ink cartridges. The main difference between name brand and generic ink is the amount of advertising used for the name brands. These companies want plenty of exposure, so they throw a lot of money at advertising. This money in turn goes to the people who are led to purchase the name brands. On the other hand, when you buy generic printer ink, you are only paying for the product itself. Taking the cost of advertising out of the equation drastically reduces the overall impact on your business expenses.

Another benefit of using generic ink is the vast selection available. With brand name products, you sometimes are unable to find something that fits your office's printers. Generics cover a wide array of different printers, so you should have no problem finding the type you need. Generic producers work hard to ensure that customers can find what they want, when they want it. These manufacturers only have word-of-mouth to fall back on, so they want to make sure you are satisfied with your purchase. They are dedicated to ensuring that your printer ink is of such high quality that you can't tell the difference between it and the more expensive name brands.

If you need to cut a few costs at the office, there is no more effective way to do it than abandoning the concept of brand loyalty. When it comes to office printer ink, generics are every bit as good as brand name products.

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