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Established in the 1976 with a working capital of $25,000, Taiwan-based Acer is the number two computer manufacturer and the number one distributor of laptop notebooks in the world. Specializing in microprocessors and consulting as well as the new Linux-based, Android smartphone, Acer has been a leader in digital printing and computing for more than three decades with clients in the government, corporate and private sectors. Today, the company is one of the largest distributors of name-brand computers, servers, digital storage solutions, printers, ink and digital printing accessories.
With less than one dozen employees and limited funding, husband-and-wife team Stan Shih and Carolyn Yeh established a microprocessor and electronics component distribution center known as Multitech. Originally a consultant and microprocessor supplier for larger manufacturers, Multitech shifted its business plan and began itsr own computer manufacturing operations in the 1980s. In a few short years, the company changed their name to Acer and expanded from a mid-level distributor to one of the fastest-growing PC manufacturers of the 1990s. Leading the tech-boom, Acer posted record profits of $75 million in 1993. The following year, total sales skyrocketed to $3.2 billion, making Acer one the top 10 computer manufacturers in the world.
To keep up with market growth, the innovative company launched its signature line of Aspire desktops intended for home users. By 1996, Acer had established a strong consumer electronics division specializing in PDAs, personal video players and video phones. In the fast-growing market, Acer made a strategic buy-out of the mobile computers division of Texas Instruments, which would become the foundation of the Acer's laptop line. With divisions ranging from semiconductor production to LCD technology and consumer electronics, Acer was split into five distinct business groups in the late 1990s.
Following a fall in profits, the company's mature corporate structure was overhauled and simplified. After a number of reorganization attempts, the company streamlined operations focusing on its core business of manufacturing PCs and PDAs known for their quality and affordability. With a new and successful corporate strategy, Acer focused on brand marketing and product development while hiring third-party manufacturers to produce Acer brand printers and personal computers. Using the new business model, Acer reported sales of more than $11 billion in 2006, which allowed the computing giant to make competitive buy-outs of Gateway, eMachines, Packard Bell and several other industry leaders.
For the past three decades, Acer has gained an international reputation for distributing and developing cutting-edge computers, printers and consumer electronics. With a full range of printers, laser scanners, and copiers, Acer also produces ink and toner cartridges. With re-manufactured cartridges and affordable toner refills available, customers can save money and the environment at the same time.
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